• Andrew Murchie

Metaverse Movies - Coming Soon to a Virtual Theatre Near You


There's huge hype/buzz around the metaverse and associated technologies alongside a good deal of scepticism from the general public especially around the point that apart from a select few who have "visions" it's quite hard to pin down what exactly the metaverse is or isn't and what it includes or precludes.

As I'm regularly engaged in 360 film production I wondered if this kind of film counted as a "metaverse movie" or as some have suggested is the metaverse only a metaverse if it is an entirely computer generated 3d reality around which you can navigate in 6Dof (like the virtual graveyard below which I created in Unity as part of my Graveyard Escape VR Experience).


I'm not sure I have the answer for this conundrum - I feel some level of interaction would be required in order for a world to be considered as part of a metaverse - equally though simple 360 VR films could be part of the content that exists within these worlds. Could a series of linked VR films which have some level of interaction be considered a some kind of stand-alone metaverse?

Or how about you imagine for example you visiting your local virtual cinema in the metaverse and in this theatre you can watch fully immersive 360 degree 3D metaverse movies that launch from the computer generated VR environment - I think it could be argued then that these VR films do indeed exist as part of the metaverse.


Either way it's a fascinating time to be working in VR and whether it's a 360 degree film or a computer generated environment you're looking for we're here to help make it virtually a reality for you.


Andrew Murchie is a creative technology consultant based in Edinburgh, Scotland specialising in stereoscopic 3d virtual reality films. He has produced Virtual Reality films & experiences for clients including Kimberly-Clark, Kraft-Heinz, Loch Lomond Distillers, Highland Spring and Tennent Caledonian Breweries.





12 views0 comments